What NOT to do in your 2014 Marketing Plan

So you think you're ready for 2014? 

Let's just double check!

We already showed you what SHOULD be in your plan, 

now we'll show you what you should NOT be in that plan.

#1 Facebook Less!
Never thought you'd hear that in your business marketing? Well, in recent noticed trends it's becoming less and less popular to be on Facebook all the time. Ok, so don't get us wrong- you still need your Facebook page. Just that you don't need to put all 100% of your efforts in it anymore, more like 60% or so. Now, what should you focus on instead? SEO & Blog! Search Engine Optimization is not just a new trend, it's a necessity. Not sure what it is? We'll do a post on that very soon. For now you just need to know that SEO is your site including images and words that focus simply on your purpose and targeted audience. Blogging seemed like a fad in the beginning, true. But it's not just here to stay, it's becoming a main way to communicate with your customers and clients. It's how information is being stored and shared all at once.
(Don't have a blog? We can help with that- check out this post!)

#2 Google words/alerts are out!
It can be easy to just set an alert and check in on it whenever you get that handy notification. But, why are you letting a website tell you what you need to know only when it wants to? Although, yes, it can be a handy tool, it's no longer the main one. You want to know when your business/product is getting some coverage, you need to ask your customers! Yup, the clients and customers of today have decided to speak up. They want to tell you what they think. They want you to know how they feel about it! So, make sure you're giving them plenty of chances to talk back. Add a testimony or social section to your website and increase your twitter activity. Be sure to add hashtags that include your customers, not just speak to them.
(Want some help creating those social sites? We have you covered!)

#3 No more pay-per-click ads!
Yes, they are crazy easy. Yes, you like them. But, it's not that useful anymore. People are so used to their internet, they barely see these ads now. It's second nature to tune them out and ignore it completely. So how can you overcome this one? Even easier- direct marketing! Direct marketing is just a personal face-to-face marketing strategy that creates a close customer relationship with sales increases. Who doesn't want that? How can you get this approach? Just talk to people. Many people are taking their business to the customers now. Go to community events, go door-to-door, create a team of people that can represent your business in the way you want it perceived.
(Thinking about that direct marketing team? We do that too! Just click here to know more!)