Top 5 Marketing Trends of 2014

We have all the trends for 2014 in Marketing. Are you using these trends? You have to be up to date on these trends to stay current. As we all know in the marketing world, if you're not ahead of the trend then you're out of date!

• Aggressive Blogging and Guest Bloggers
• Most companies and businesses have a blog now. It's an easy and great way for you to reach out to potential customers. But are you doing it the right way? Because everyone is doing it, you need to stand out.  
• A new great trend is actually hiring someone to do the blogging for you! From guest bloggers to professionals the trend that is here to stay for a while. Luckily for you, we know someone that can help with that! (click here)

• Combine Content with Context
• Do you have buyer personas? It's an easy simple way to target your biggest and best clients with content that they alone want and need. With these personas you should be creating content for each individual profile. This method is proven to work by BIG companies (Facebook, Google, Twitter) who use it daily. So why wouldn't you?

• Personalizing the Brand
• I'm sure your current services or products from large corporations have been slightly shifting lately. Seems to suit you to a T even. There is a reason for that. Personalizing your brand is a working trend that helps customers feel close to your product/service. It seems an impossible task for a small business, but we can help you with that!

• High Content Quality
• Sure you have lots to do and say in your marketing campaigns. But the old cliche "less is more" is really more effective than you realize. For example 10 fluff pieces for your blog this week is not nearly effective as one piece that focuses on a very high quality context for your readers. 

• Identifying Specific Leads
• Sure, you have target audiences, but just how specific are they? Do you target Married men ages 30-45 or do you target middle aged men with wives who stay at home and live in a city limit that make $120k a year? See the difference? So do the big companies. They have been using this technique for years, and now it's being adapted by small businesses like yours. 

So what trends have you used already? How well did they work for you? Which are you already planning to use? Which ones are you planing to add to your campaign? We want to know!

Be sure to check back soon for "What Not To Do in Your 2014 Marketing Plan" and "How to Balance your Short & Long Term Marketing Goals" posting soon.