Tuesday, October 22, 2013

You ask, We answer: Why should I be online?

Q: I was just wondering, if I'm just a small business in a town that doesn't do much with technical or online things, then why should I be online?

                                                                          -Wondering Wally

 A: Well Wally, it's really simple! I can guarantee your customers and community are more online than you think! But, here's 5 quick reasons why you should be online regardless.

  • Establish a Presence with the World

But not just the world, also with your community. You can put your info into Google searches, have reviews that show off your specialties in yelp, and even promote a big sale to push those products. 

  • Improve Customer Service

You can keep track of what they are doing outside of your company. Let them know to-the-minute updates of when you get that hot ticket item in, and even gain new customers in the process. 

  •  Foster Employee Relations

You can't exactly keep your employees from being professional outside of the work place. But, you can send friendly reminders on their social sites. You can also keep them in the loop with emails, have online meetings when they can't make it in, and even share projects via the internet! 

  •  Reduce Cost

You know, simple social media is pretty much free of cost. That's what makes it so great! In fact, most the services on the internet can be found for free or a great low cost. Plus, let's be honest, people driving to day are looking at their Facebook and Twitter, not your billboard. 

  •  Increase Sales

You can list products and services online in a store for free that reaches all around the world or just down the street. You can pick your boundaries based on how comfortable you are. Not to mention all the great apps that can be used as tools to help you run your business up and into the green.  

So, as you can see, it's not a big scary robot take over. It's just a friend and tool that helps you, if you let it. The applications and results are infinite! 

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